We believe handling the media in a crisis is easier than at any other time, if you stick to Richard Phillips' principles.
Having spent many years as a journalist for television, newspapers and radio, Richard Phillips takes you through the back door to develop a better understanding of how journalists work.
Your crisis is a part of their daily working routine.
During the course delegates are put through a series of news interviews based on realistic scenarios. Performances are recorded and played back.
A developing story can be introduced to put newly acquired skills to the test.
Reputations are built or ruined by the way a crisis is handled in the media.
The key objectives: To help you handle interviews sensitively, to show you care, to develop reassuring answers and to teach you techniques to take control.